(Yet) Another kerfuffle between blogs and mainstream media

January 29th, 2006

This blog post could also be titled “The Tribulations of Tom Taulli”….    Tom (a freelance writer) has been raked over the coals for a very small error (a quote was attributed to Bob Wyman when it was from me – it turns out I forgot to put my name on the emailed comments, so his mistake was an honest one).   BL Ochman noticed it, I commented on it and Doc picked it up.   And of course, Doc is the ‘live’ web, so it’s out there in the biggest way.

Given that the focus should have been on the quality of the article (it was excellent) rather than the most innocuous of errors, so I can only assume the general angst is a reaction to Forbes’ previous article which really hammers the blogosphere.

[Ha! Just noticed Tom's post... no, he's not Jason Blair.]

This really highlights the uneasy coexistence between blogs and mainstream media.   This topic has been covered thoroughly by people far more knowledgeable than myself (see this succinct post by Umair Haque), but the more I think about it, the clearest sense of it comes from a graph from Mary Meeker’s October 2004 report (authored by the ultra-bright Benjamin Dorr at Morgan Stanley Research).
Morgan Stanley Research

The graph shows that a news event goes through three phases:
- discovery (breaking news)
- reporting by mainstream media (including ratification, fact-checking, etc)
- post-event commentary

Blogs started in that last category.    However, as more journalists self-publish and more discovery is taking place via blogs (think Flickr), the middle is shrinking, causing some to say that mainstream media is dead.   I prefer Scott Karp’s rebuttal, which presents a different view.

My own take on it is that yes, mainstream media will get squeezed on both sides, but the curve will stretch vertically higher.    More and more discovery will take place via blogs and all that discovery will require editorial fact-checking and ratification, thus you still need mainstream media.   A second role for media is trusted commentary about what’s happening rather than just reporting (think early Dan Rather).

Of course, related to all this is the fact that reporting/journalism isn’t objective anymore, having been bought by monster media. That has skewed everything and ought to be dealt with in another missive.

Anyway, my three cents…. (and I’ve been dying to use the word ‘kerfuffle‘)

Entry Filed under: Blogging

5 Comments Add your own

  • 1. prakash  |  January 31st, 2006 at 11:47 am

    I don’t agree to this ” mainstream media will get squeezed on both sides, but the curve will stretch vertically higher.” Consider yahoo a part of main stream media see how they take advantage of the tail content/comments and content from main stream media. Blogs are a island in a big ocean, they cannot squeeze a main land and can’t be part of main land too, same applies here they will co exist. Blogosphere is a island it’s my three cents on this blog post :) .

    Good Luck
    Prakash

  • 2. Salim  |  January 31st, 2006 at 12:10 pm

    Hey Prakash,
    Interesting… you are right if you consider Yahoo as mainstream media. I’ve been considering mainstream meda as ‘publishers’ who generate their own content (WSJ, BBC, etc)… whereas I’ve been looking at Yahoo (perhaps incorrectly) as trying to coopt mainstream media and be the middleman.

  • 3. prakash  |  February 2nd, 2006 at 12:04 pm

    Salim,
    what do you think about yahoo’s new ventures like Kevni sites Hot Zone. It’s time to rethink ,is yahoo a portal ? still it is or part of main stream media :) .

    Good Luck
    Prakash

  • 4. Notes from a Teacher: Mar&hellip  |  February 3rd, 2006 at 9:39 pm

    [...] (Yet) Another kerfuffle between blogs and mainstream media. Interesting post on media and blogs. The details of the kerfuffle aren’t as interesting as what Salim Ismael draws from it. Via Doc Searls. [...]

  • 5. Salim  |  February 4th, 2006 at 10:20 am

    Prakash,

    You’re right, and there’s no question that Yahoo is heading in that direction. But I would guess that their efforts like the Hot Zone are (still) a very small part of the overall pie and a lot will depend on when they make it a major part of their offering.

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